We empower you to be a better marketer
New England Coaches was founded to be a trusted and reliable resource to help illuminate your path to personal and professional success. Our marketing plan has several principles that guide our business:
Marketing Education
New England Coaches is primarily an educational business, teaching Independent professionals the principles and practices of attracting clients. To this end we have free services and information, a Marketing Manual, a Web Site ToolKit, an Action Plan ToolKit, Marketing Action Groups, and indivdual Marketing Mentoring. In other words, we have just about anything to help with your marketing and which will also fit your budget.
Marketing Results
If you use the ideas on this site and in our products and services you will see real results. You can expect to see the following.
- Marketing will be less of a struggle. It’s a matter of learning what actually works to attract clients and implementing it. No silver bullets here, but time-tested approaches that work well for Independent Professionals.
- You’ll attract clients more consistently. Good marketing leads to more business. When you know what to do, what to say both verbally and in writing, prospects will be attracted to your services.
- You’ll get more word-of-mouth business. Good marketing actually leads to more people talking about you and the services you offer. It’s not unusual that people will refer you even if you haven’t worked with them!
- You’ll make more money and feel more secure in your profession. The worst feeling in the world can be living hand-to-mouth, not really knowing where the next project is coming from. When you have a “marketing machine” that is working you’ll never worry about that again.
- You’ll make a bigger contribution. Didn’t you go into business to do something you really enjoyed, to be independent and to make a difference? Well, you can’t make that difference if you don’t have many clients to work with. Master marketing and that will no longer be an issue.
But you need to do more than read. You need to take action!
New Marketing Paradigm
The old marketing paradigm was about manipulation and deception. This certainly doesn’t work in marketing professional services. We use a new paradigm that is about service and education. We call this InfoGuru Marketing. The chart below shows the difference between these two models. The InfoGuru Marketing Manual outlines the principles and practices of InfoGuru Marketing in detail.
| Old Paradigm | New Paradigm |
|---|---|
| Focus on me | Focus on you |
| Features/benefits | In-depth information |
| Promotional | Educational |
| Hyperbole | Solid credibility |
| Exaggerated results | Proven results |
| One size fits all | Customized solutions |
| Transaction oriented | Relationship oriented |
| Questionable value | Verifiable value |
| Charge for time | Charge for value |
| Competitive | Cooperative |
| “Car Sales Person” | Trusted Advisor |
Based on Experience
The information included in this site and our various products and services is all based on direct experience of what works to consistently attract clients. There is nothing theoretical or hypothetical about the marketing ideas we expound. If it works and fits the New Marketing Paradigm, we use it and we teach it to our clients.
Marketing Models
We use various marketing models to explain how marketing works. These include the The Seven Principles of Attracting Clients, and The Marketing Ball Model, as outlined in the InfoGuru Marketing Manual